At the heart of creating our first retail business we know that we have to give back. Therefore our first goal is to match the discounted amounts from bulk orders with charitable donations. To start with we will be taking socks to chemotherapy wards in the UK for cancer patients who we know often spend hours having treatment and need to able to get around the wards safely.

We are also going to be sending socks and other donations to schools in deprived areas of the UK where children are lacking in basic supplies.